The Premier League have misjudged the market in China once already, Dominic Fitzsimmons writes
China, the world’s most populous country and one visited by Premier League clubs each year, may seem to be prime territory for Game 39, but a pay-TV deal that has effectively taken the “world’s biggest league” off the air in the world’s biggest TV market has undermined its popularity. By pricing ordinary fans out of a chance to watch matches, the deal may undermine Richard Scudamore’s new scheme.
For the richest European clubs, the term “the global game” has a new meaning as they rush to sew up their share of overseas markets. Gary Bowerman analyses the attempts to colonise China
As Liverpool’s new marketing strategy starts to look east, China seems an attractive option, particularly as the world’s biggest clubs have made a head start. AC Milan, Manchester United and Real Madrid have all played here in the last four years, with Barcelona, who beat then Chinese Champions Shenzhen Jianlibao 9-0 in Macau in 2003, set to play in Beijing this summer. The public-relations results were mixed, however, especially for Milan, whose second-string team were soundly beaten 2-0 by Shanghai Shenhua in front of a pitifully small crowd at the 80,000-seat Shanghai Stadium. The Chinese fans’ message was clear: don’t take us for granted.
Australia may be getting a slightly easier ride to the World Cup by joining the Asian qualifying system, say Matthew Hall, but naturally, this one's all about money
Don’t get confused. Australia’s entry into the Asian Football Confederation is not about a fairer passage to the World Cup finals. Although taking part in a genuine qualifying campaign of up to 16 games, home and away (rather than beating American Samoa 31-0 then facing a rampant Uruguay in a play-off) is an excellent side dish, the main meal is about something a little more complicated: money.
A relaunched domestic league has done little to divert the attention of a jaded Chinese public from Europe, writes Gary Bowerman, but sights are set high for the future
Footballing frustration hangs heavily over China. With a population of 1.3 billion, an economy fast outgrowing all others and an ingrained passion for football, the Chinese constantly berate their national team for their lowly 64th place in FIFA’s rankings. To compound the fans’ frustration, China’s recent tour of Europe yielded a scoreless draw with Andorra, a 1-0 win over Algeria and a thumping 6-0 defeat by Barcelona, while the Under-23 team failed to qualify for the Athens Olympics.
Saturday 1 Leeds are bottom of the Premiership after a 4-1 home defeat by Arsenal. Mark Viduka is left out of the squad after missing a players’ meeting and arriving late for training. “If I started looking over my shoulder with all this speculation, I wouldn’t be able to look forward,” quips Peter Reid. Chelsea beat Everton 1-0 at Goodison Park, but defeat fails to stop Wayne Rooney dressing up as Oliver Hardy for his 18th birthday party, where guests include Atomic Kitten, Robbie Williams and “more than 200 friends”. Man Utd beat Portsmouth 3-0 at Old Trafford, Cristiano Ronaldo pausing long enough between performances of the hokey-cokey to score his first goal for the club, while at White Hart Lane Jay-Jay Okocha inspires Bolton to a 1-0 win over Spurs. Manchester City beat Southampton 2-0 at St Mary’s amid rumours that Nicolas Anelka’s absence from the City side is a consequence of his failure to attend a clay pigeon-shooting trip. “Mills is just a fucking idiot,” observes the usually unflappable Paul Ince after Danny Mills’s altercation with Lee Naylor creates confusion from which Gaizka Mendieta scores Boro’s first goal in a 2-0 victory over Wolves – a surly afternoon ends with police quelling a full-time mêlée in the tunnel. First Division leaders Wigan beat Crystal Palace 5-0, Andy Liddell’s two goals making him the club’s all-time highest goalscorer. Wimbledon win their first game at Milton Keynes, 2-1 against Bradford, but stay bottom. West Brom’s Darren Williams faces a police investigation for kicking a spare ball off the pitch and injuring a woman in the crowd during the goalless draw with Sunderland. QPR are the only club in the top nine of the Second Division to win, beating Stockport 2-1 at Edgeley Park and moving up to third place. Leaders Plymouth draw 2-2 with Oldham, while Brighton also draw 2-2 against Peterborough in Mark McGhee’s first match in charge. In Division Three, leaders Hull are held 2-2 at home by Macclesfield, allowing Doncaster and Oxford to edge closer as both win.
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