Search: ' SV Austria Salzburg'

A nomadic lifestyle drove a young Swiss star to God, abstaining from football and eventually back to the country of his birth. Paul Knott finds out why

The 12-year-old Johan Vonlanthen was in tears when he was taken away from his hometown of Santa Marta in Colombia in 1998 because he thought it meant he would never see a football pitch again. For a while, it seemed that he need not have worried. There were plenty of pitches in Switzerland, the home country of his mother’s new husband. During his teens Vonlanthen did little else but play stunning football on his way to becoming one of the most sought after prospects in Europe.

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Having acquired sporting representatives in Austria and the US, Red Bull have turned to Germany. Paul Joyce assesses the fallout

No city exemplifies the decline of East German football since reunification more starkly than Leipzig. Lokomotive Leipzig, European Cup-Winners Cup finalists in 1987, went bankrupt in 2004 and had to restart at the bottom of the league pyramid. They now play in the same fifth division as former GDR champions Sachsen Leipzig, who entered insolvency in March with debts of €3 million (£2.7m).

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Paul Joyce reports on Austrian clubs selling their indentities

If your average attendance is only 800, it might seem unwise to hint to supporters that there are better ways of spending their free time. Yet this is what happened in March, when Austrian second-division side SC Schwanenstadt changed their name to SCS bet-at-home.com. It could have been worse. “It was important for us to maintain the club’s identity,” enthused Klaus Gruber, marketing manager of the online betting company behind the rebranding. “That’s why we kept their initials at the front.”

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The fizz went out of football for a lot of fans in Salzburg, thanks to an energy-drink billionaire. In this update, Paul Joyce reports on the lower-league alternative to a team drained of its colour

The acquisition of SV Austria Salzburg by Red Bull owner Dietrich Mateschitz in April 2005 reduced the 1994 UEFA Cup finalists to a mere marketing trinket. “There is no tradition, no history, no archive,” stated officials of the renamed “Red Bull Salzburg”, who initially claimed that the three-time national champions had been founded in 2005. The violet-and-white colours in which the team had played since 1933 were jettisoned in favour of the red and blue of the energy drink’s tin cans. “I can’t play with a purple bull if the brand is called Red Bull,” Mateschitz stated bluntly.

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The comprehensive corporate makeover of Austria Salzburg has brought in big money and big promises but has alienated supporters, as Paul Joyce reports

The Austrian Bundesliga has always been highly commercialised. Club names can be altered at the behest of new investors – hence FC Superfund in Pasching, or SCU Seidl Software of Untersiebenbrunn. With players plastered from head to arse in sponsors’ logos like motor-racing drivers, it’s fitting that Red Bull owner Dietrich Mateschitz followed his acquisition of a Formula 1 team with that of SV Austria Salzburg in April.

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