Bruce Wilkinson assesses Blackburn's attempt to gain Asian supporters
Blackburn Rovers are based in a town with a large Muslim population who traditionally have not followed the team. Over the last couple of years, the club has worked hard to attract more Asian supporters. The roll call of contributors to the club’s equality document (then Minister for Sport Richard Caborn, chair of Kick It Out Lord Herman Ouseley and former president of the Lancashire Council of Mosques Lord Adam Patel) shows the level of importance afforded to the issue.