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Ian Rands looks at the mixed results of the extensive efforts to export the Sheffield United brand around the world

If I was to tell you that there is an English football club developing a global brand that currently encompasses five clubs on three continents, including the first foreign investment in a Chinese team, I suspect that Sheffield Utd will not be the first club that comes to mind. You might also be surprised to hear that other interests include sponsorship of an Indian football academy and an advisory role with the Syrian FA. Over the last four years this “global Blades family” has developed apace, but not without a few problems along the way and a lingering degree of cynicism among United fans.

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Conflicts and Conscience in an English Football Club
by Matthew Bell & Gary Armstrong
Peakpublish, £16.99
Reviewed by Ian Rands
From WSC 292 June 2011

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A book detailing the comings and goings of the Sheffield United boardroom over the last 30 years may not seem to have universal appeal. But while stories of mismanagement and its fallout are familiar to a large number of football fans, this tale warrants further telling due to the extraordinary cast of characters. These include the country's biggest white-collar fraudster, an Iraqi businessman later to undergo gender realignment before subsequent reversal, a chairman subject to an international arrest warrant, a fugitive still on the run from Interpol and a London socialite known as "The Count" with indirect connections to Libyan arms dealers.

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Friday 1 Leeds’ administrators are to recount the votes taken at a creditors’ meeting, which appeared to narrowly favour Ken Bates’s proposed takeover. Nigel Worthington is to manage Northern Ireland until the end of their Euro 2008 qualifiers in November. England concede a last-minute equaliser in a 1‑1 draw with Brazil, John Terry having put them ahead in their return to Wembley. “The key thing was the amount of passion that the players showed,” says Steve McClaren, as desperate as ever.

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Tuesday 1 Liverpool beat Chelsea on penalties to reach the Champions League final. “In extra time we were the only team who tried to win,” says José, pouting more than ever. Joey Barton is suspended by Man City for a training‑ground fight with team‑mate Ousmane Dabo. The FA are to investigate Oldham chairman Simon Blitz, who made a £500,000 loan to Queens Park Rangers.

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Friday 1 David Moyes is to sue the Daily Mail over claims that Wayne Rooney said he was “forced out” of Everton by the manager. Bristol City’s Bradley Orr and Scott Brooker and a former team-mate, David Partridge, now at Leyton Orient, are jailed over a nightclub brawl last October.

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